Reference2247-16710
CourseMAR1011
Course_TitlePrin Of Marketing
Credits3
DescriptionThis introductory course emphasizes key concepts and issues underlying the modern practice of marketing. The course provides the student with a clear understanding of marketing?s role in the 21st Century and introduces the student to both traditional and contemporary ways of marketing. The student will learn how marketers deliver value by satisfying customer needs and wants$ determine which target markets to serve$ and decide which goods and services are needed to serve these markets. ( 3 hr. lecture )
PrerequisitePrerequisite: None; Corequisite: None
InstructorJeanie Lisenby - JLISENBY@MDC.EDU
Requirements All Virtual College courses require high-speed internet access. Microsoft Office applications such as Word, Excel, and PowerPoint are required. Currently For ease of use when accessing either LMS, both PC and MAC users must use Mozilla Firefox as the default browser. Your course may appear to be functioning correctly in other browsers but some tools, assignments and assessments may not work in these other browsers. Don’t let your course work be affected by the wrong browser.
Fees*
Florida Resident Distance Learning FeeVC Course Total
$354.66$45.00$399.66
 
Non Florida ResidentDistance Learning FeeVC Course Total
$1,207.53$45.00$1,252.53
* There are no additional student charges associated with verification of student identification.
  • TEXTBOOKS
  • Visit the Virtual College Fulfillment Center webpage to locate textbooks and other course materials – http://www.bkstr.com/miamidadevirtualstore/home
  • Click on the Books tab at the top of the page and select Textbooks and Course Materials.
  • Search for materials by selecting a program, the term the course is offered, the division (Virtual College) and the department/discipline.
  • Upon entering this information, select the course and section by searching for the reference number of the course.
  • Add each textbook to your cart and pay online.
  • Students can select to have the textbooks and other course materials sent to a convenient location or picked up at your local MDC campus bookstore.
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MAR1011    1011   Credit    3  Jeanie Lisenby - JLISENBY@MDC.EDU